Colnago

Colnago is one of cycling’s most iconic names, built on decades of Italian craftsmanship, competition and design. This project aimed to bring that legacy into a new era, creating a brand world that could extend beyond the bicycle into lifestyle, culture and new experiences.

The identity evolved Colnago without losing its heritage. Refining the Ace of Clubs, introducing a reworked logotype, bespoke typefaces and a new visual system. The result is a brand that connects performance and exclusivity across bikes, apparel, digital and physical experiences.

Designed together with Mucho.