FC Barcelona

FC Barcelona is more than a football club, it is a global cultural symbol shaped by its history, regional identity and community. This project explored how Barça could move beyond match day, translating the energy, colours and emotion of the club into merchandise designed to become part of everyday life.

From visual systems inspired by the atmosphere of a packed Camp Nou to collections celebrating the club’s legendary players, the project brought together illustration, typography, colour and motion. The result is a flexible world that connects Barça’s heritage with contemporary culture, creating new ways for fans to wear, experience and connect with the club.

Designed together with Mucho.