Foot Locker
Hypetruck Campaing
We brought the festive spirit to the streets of Madrid with the Holiday Hype Truck & Mystery Box campaign. A campaign aimed to connect with the local community and amplify Foot Locker’s brand presence during the holiday season.
The highlight of the campaign was the Mystery Box activation. Visitors to the truck were invited to participate in an interactive gifting experience. As they approached, they were handed exclusive Foot Locker-branded gifts, ranging from limited-edition merchandise to exclusive discount vouchers.
The Holiday Hype Truck became a hub of activity, attracting curious passersby and Footlocker fans alike.
Production by @brillo__estudio
Foot Locker
Football Campaing
For the Foot Locker Football Campaign, we invited friends and fans to come together and celebrate their passion for football in Foot Locker's stores. This campaign transformed Footlocker locations into hubs to watch football games.
To make the experience even more special, we designed custom patches representing each country. These patches became unique mementos of the event, celebrating the spirit of the game.
